NOVA ORGANIC WELLNESS CO.
Rebuilding an Amazon presence for stronger visibility, conversion and growth.
The Mandate
BETTER CONTENT
BETTER CONVERSION
Nova possessed award-winning formulations, yet their Amazon marketplace footprint resembled an outdated catalog commodity.
We rebuilt their visual narrative from scratch—infusing luxury botanical art direction with high-intent conversion architecture.
PERFORMANCE METRICS
Validated Marketplace Acceleration
Sustained top-line revenue lift across top 6 hero SKUs.
Direct listing view-to-order uplift across all premium bundles.
Top-3 organic placement for priority wellness search keywords.
Drastic reduction in wasted ad spend via high-relevance creative.
Strong products. Weak marketplace experience
Inconsistent listings
Fragmented imagery, clashing typography, and uncurated visual hierarchies across variants.
Weak positioning
High retail pricing without clear visual signifiers of premium organic formulation purity.
Low conversion
Customer bounce due to convoluted ingredient storytelling and cluttered copy hierarchy.
Rebuild the experience around the brand
Listing optimization
Structured gallery sequencing leading with tactile macro ingredients and lab certificates.
Creative system
Unified design token system for all secondary images, infographics, and Amazon Brand Story.
Marketplace strategy
Algorithmic storefront layout tailored for frictionless bundle upsells and recurring subscriptions.
The Work
Curated Marketplace Canvas
The Acceleration Process
Execution in Four Phases
Auditing listing performance, competitor pricing gaps, and customer sentiment friction points.
Directing bespoke product photography, 3D asset packaging renders, and editorial modules.
Deploying A/B test variations across primary hero imagery, key features, and titles.
Scaling sponsored brand ads directly into high-converting branded storefront categories.
“Finally, our marketplace looked like the brand we had built.”
Alex Morgan
Founder & CEO, NOVA Organic Wellness Co.
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